The Use Of QR Codes In Retail
For almost any retail business to survive in todays world, its becoming more and more crucial for them to not only mobilize their retail sites but to also establish a strong presence on social media sites such as Facebook. The interenet has slowly become the center of our societies foundation, and for this reason it is imperative that every retailer become an internet retailer as well. Once a retailer has incorporated themselves into the on line world, it becomes there job to attract the right people and potential consumers to their site, at any time and from any place.
So why should on line retailers care about the new scanning technology available through QR Codes? This answer become very clear when you take a look at the growing numbers of consumers who are using mobile Smartphone devices. Approximately 82% of retail customers are currently using these various mobile devices during their shopping experiences and it is said that by the end of this year, over 60% of mobile phone customers in the US will be Smartphone owners and operators. This means that in no time at all, the majority of retail customers will have the capability to scan these mobile two dimensional barcodes and reap all of the benefits and rewards provided by them. QR Codes now make it possible for retailers to connect their physical customers to the digital world within a matter of seconds. If executed correctly, incorporating these codes into marketing strategies can help retailers attract, service and keep their customer base. QR Codes can also help retailers to enrich the overall experience of their in-store customers by educating them on certain products and enlightening them on special store discounts or incentive programs.
Where should retailers consider placing QR Codes? Pretty much anywhere and everywhere! These include stickers, display tables, product packaging and retail bags. Displaying the codes on sale tags, for instance, is a great way to expose your shoppers to the extra product information they might be seeking, especially during the busy holiday shopping season. After all, you can always count on the company employees knowing everything there is to know about the different products sold around the store. On that same note, retailers might also be able to save themselves some extra payroll expenses they might have otherwise occurred during a busy holiday season.
The following are just a few of the popular chain retailers who are now taking advantage of QR Code technology: Walgreens, Home Depot, Macy's, Target, Domino's, Target and Best Buy.